Our Values

Trust
Speak the truth.
Be transparent.
Keep my word.
Radical honesty: give it, take it, get past it.


Authenticity
Accept myself.
Reveal myself.
Be myself.
Harmony of thought and word and deed.


Courage
Conquer my fears.
Trust my instincts.
Have fierce conversations.
Don’t run away from challenges. Run over them.


Resilience
Keep going.
Fail forward.
The word can’t is a lie.
Little strokes fell great oaks.
The biggest problem is thinking I shouldn’t have problems.


Excellence
Good is the enemy of great.
Practice into perfection.
Better has no finish line.
The only sin is mediocrity.


Growth
Defy my limits.
Have hard days.
Walk with giants.
When I let go of what I am, I become what I might be.


Education
Seek the truth.
Read the research.
Diminish ignorance.
When I know better, I do better.


Preparation
Measure twice.
Expect curveballs.
Overcome the obstacle before the obstacle.
Tomorrow belongs to those who prepare today.


Innovation
Be an original.
Cut a new path.
Change the game.
The world is changed by people crazy enough to think they can.


Ownership
Be the thermostat.
I get what I deserve.
Put down the shovel.
The grass is green where I water it.
(Don’t water the weeds.)


Leadership
Be someone worth following.
I get what I tolerate.
Start with Why.
My people are winning, growing, and being heard.


Thrift
Do more with less.
Do it right the first time.
Don't step over dollars for pennies.
Work expands to fill the resources allotted for its completion.


Simplicity
Keep it simple.
Make it effortless.
Progress by subtraction.
Get what I want by getting rid of what I don't.


Gratitude
See the silver linings.
Count my blessings.
Appreciate aloud.
Enough is a feast.
I may spoil what I have by desiring what I have not.


Gusto
Anchors up.
Be the sunshine.
Collect moments.
I only live once. Done right, once is enough.


Levity
Have fun.
Never grow up.
Laugh out loud.
I am most comical when I take myself too seriously.


Humanity
Give joy.
People first.
Assume the best.
Do unto others as they would have me do unto them.


Connection
Be interested in others.
Meet people where they are.
Service the relationship first.
They remember 8% of what I say, and 100% of how I make them feel.


Communication
Listening is loving.
Talk when the ear is ready.
Disagree without being disagreeable.
Speak only if it improves upon the silence.


Giving
Make a difference.
Seek how to serve.
It is in giving that I receive.
Judge each day not by what I reap, but by what I sow.


Service
Get permission.
Nothing is trivial.
Frame the experience.
Delight unexpectedly.
Give them what they won’t get anywhere else.


Team
Less me, more we.
I rise by lifting others.
Many hands make light work.
To go fast, I go alone. To go far, we go together.


Wellness
Love myself enough.
Health is the first wealth.
Prevention is the best medicine.
Inspect all things which enter my body, my mind, and my heart.


Mindfulness
Breathe.
Name the feeling.
Meet the moment.
Cherish mistakes.
This too will pass.
I improve the world around me when I improve the world within me.
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